
1926 — 2026
The Road · Est. 1926
One hundred years of the Mother Road
Route 66 opened in 1926 — Chicago to Santa Monica, the first road trip America ever took together. In its centennial year, the rally drives all of it that can still be driven.
Celebrating 100 Years of Route 66
Celebrity teams. Classic cars. 2,211 miles of the Mother Road — every mile driven for a cause.

1926 — 2026
The Road · Est. 1926
Route 66 opened in 1926 — Chicago to Santa Monica, the first road trip America ever took together. In its centennial year, the rally drives all of it that can still be driven.
The Rally
From Chicagoland to the Santa Monica Pier by way of St. Louis, Tulsa, Amarillo, Albuquerque — and one glittering detour through Las Vegas. No trailer queens; these cars get driven.

The Reason
Each team carries a charity down the road with it. Ten causes, one platform — every contribution runs through Heart, so every mile driven means something when the engines stop.

The Causes
Every team carries a cause down Route 66 — tap yours to meet it.
Great futures start here.
Championed by Bridgestone Firestone
A home for those who gave the most.
Championed by Jorie AI
No child fights the darkness alone.
Championed by Miss USA
Adopted by a team. Carried by a family.
Championed by Liberty Coin
Behind the bravest.
Championed by Patriot Mobile

Their parent's sacrifice. Their childhood honored.
Championed by 7BMG
Keeping the Mother Road alive for its second century.
Championed by 7BMG

Seize the art.
Championed by 7BMG

We Champion Every Athlete.
Championed by 7BMG
Keep Music Alive.
Championed by 7BMG
GARR exists for one reason: to point millions of eyeballs at causes that deserve them — and to give every viewer a way to help that costs them nothing. That's where Heart comes in. Heart is a browser with giving built in: it shares the majority of the ad revenue your searches generate with the cause you picked. You browse. Heart gives. Your cause wins.
Download Heart for free and pick your cause during setup. Takes seconds. No account, no donations needed.
Heart works like the browser you use today. Same web, same speed. The only difference is what your searches leave behind.
Search advertising is a billion-dollar business. Heart earns from it and shares the majority of that revenue with the cause you choose.

Your host
Ian Ziering
The Drivers
Your host takes the wheel down the Mother Road. Celebrity teams — one per cause — announced ahead of the premiere.
Watch the show
Weekly episodes on The CW.